Edward Kang — Freelance Designer

Freelance Designer

EDWARD
KANG

Senior creative director & brand designer crafting systematic visual identities, interactive ad formats, and conversion-driven digital experiences.

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About

Infrastructure beneath
the visible.

/ Profile

A creative director and brand designer with nearly a decade of experience building design systems, leading teams, and shipping high-impact campaigns across ad tech, media, and consultancy. My work sits at the intersection of structured thinking and visual craft — where grids breathe with intention.

Experience

Years in Design

Roles Held

Senior Positions

/ Specializations

Brand Identity Creative Direction Design Systems Ad Tech Interactive Formats Team Leadership Webflow UX Design Campaign Strategy

Career

Where I've Worked

Nov 2024 — Present

Freelance Designer

Givsly

Templated new charitable ad formats providing donations when engaged. Designed compelling ad formats for brand transparency campaigns.

Nov 2024 — Present

Freelance Designer

Givsly

Templated new charitable ad formats providing donations when engaged. Designed compelling ad formats for brand transparency campaigns.

Senior Art Director

Sabio

Designed websites and built with Webflow for Sabio and Creator Television, working cross-functionally with marketing. Owned creative direction for campaigns, launched interactive formats, and managed a design team.

Mar 2022 — Jan 2026

Senior Art Director

Sabio

Designed websites and built with Webflow, owned creative direction, launched interactive formats, managed design team.

Nov 2020 — Jan 2022

Design Manager

Creatd

Managed a 4-designer team, introduced structured mentorship frameworks, established modular design systems, and created conversion-focused campaigns improving engagement and ROI.

Nov 2020 — Jan 2022

Design Manager

Creatd

Managed 4-designer team, built design systems, drove conversion-focused campaigns.

Senior Designer

GroundTruth

Redesigned UI/UX for an ad tech platform, improving user task completion rates. Designed high-performing ads contributing to increased IO win rate.

Nov 2019 — Aug 2020

Senior Designer

GroundTruth

Redesigned ad tech platform UI/UX, boosted task completion and IO win rates.

Jan 2016 — Sep 2019

Senior Designer

Strativity

Built the design function from the ground up, directed a full website redesign, and supported significant business growth.

Jan 2016 — Sep 2019

Senior Designer

Strativity

Built design function from scratch, directed website redesign, supported business growth.

Toolkit

Skills & Technologies

Figma

Photoshop

Illustrator

After Effects

InDesign

Premiere

HTML/CSS/JS

Adobe CC

Education

Academic Background

2010

Bachelor of Fine Arts

Graphic Design

School of Visual Arts

Typography Brand Design Visual Communication

2016

UX Design

General Assembly

User Research Prototyping Interaction Design

Get in Touch

Let's Build
Something
Together

Available for freelance projects, creative direction, and long-term design partnerships. Let's talk about your next campaign or product.

Connect on LinkedIn

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EDWARDKANG

Infrastructure beneaththe visible.

Where I've Worked

Freelance Designer

Freelance Designer

Senior Art Director

Senior Art Director

Design Manager

Design Manager

Senior Designer

Senior Designer

Senior Designer

Senior Designer

Skills & Technologies

Academic Background

Bachelor of Fine Arts

UX Design

Let's BuildSomethingTogether

EDWARD
KANG

Infrastructure beneath
the visible.

Let's Build
Something
Together