Keyin (Kloye) Liang — Amazon Marketplace & Growth Analyst

▸ NEW YORK, NY · OPEN TO OPPORTUNITIES

Keyin (Kloye)
Liang

Amazon Marketplace & Growth Analyst

I turn data into decisions that scale. Specializing in Amazon PPC optimization, BI automation, and analytical systems that connect insights to measurable business outcomes.

0 SKUs Managed SQL · Power BI · Python UN · Amazon · Metamont

View Experience Get in Touch →

Available

Data · Analytics · Growth Operations

Profile

Builder.
Operator.
Analyst.

I operate at the intersection of business strategy, data engineering, and growth execution. From managing a 359-SKU Amazon catalog to building Power BI dashboards for the United Nations, my work consistently bridges analysis and action.

I don't just report metrics — I build the systems that generate them, interpret what they signal, and implement the decisions that move them. Whether it's TACOS optimization, automation pipelines, or market research frameworks, the output is always measurable impact.

Growth Analytics Amazon PPC BI Automation Data-Driven Strategy Systems Thinking Cross-functional Ops

Career

Experience

3 roles

Nov 2025 — Present

Amazon

Marketplace & Growth Analyst
Amazon Ads · BI · Automation

PPC TACOS/ROAS 359 SKUs

▸Managed performance across 359-SKU catalog with PPC campaign optimization targeting TACOS and ROAS benchmarks
▸Built automation reporting pipelines to surface real-time performance signals and reduce manual analysis overhead
▸Developed growth roadmaps connecting ad spend efficiency to catalog-level revenue scaling

Dec 2024 — Jun 2025

United Nations

Innovation & Programme Management Intern
Dept. of Peace Operations

Power BI Dashboards

▸Developed Power BI dashboards to surface operational insights across multiple UN departments
▸Administered user feedback surveys and synthesized results to guide programme improvements
▸Co-developed innovation training curricula deployed across cross-functional teams

May 2024 — Jul 2024

Metamont Limited

Market Analyst Intern

Python Market Research

▸Conducted structured market research to identify competitive positioning and demand signals
▸Used Python for data scraping and automated collection of market intelligence
▸Built dashboards to track marketing campaign performance and surface actionable KPIs

Built

Projects

Database Design · Analytics

Appointment & Promotion Tracking System

Built a MySQL relational database linking customer records, services, and events — creating a unified data layer that connects marketing and operations for cross-functional planning and analysis.

MySQL SQL Relational DB Design Operations Analytics

Systems I Build

From Raw Data to Decision Infrastructure

Automation Pipelines

Reporting systems that eliminate manual overhead and surface signals in real time

BI Dashboards

Power BI views that translate operational data into executive-readable decisions

Growth Frameworks

PPC + catalog strategies that tie ad efficiency directly to revenue scaling

Tools: SQL · Python · Power BI · MySQL · Amazon Ads

Capabilities

Skills & Tools

CORE TECHNICAL

SQL Advanced

Power BI Advanced

Python Proficient

MySQL Proficient

ANALYTICS & GROWTH

A/B Testing Proficient

Market Research Advanced

Data Analytics Advanced

Amazon PPC Proficient

STRATEGY & OPS

Growth Strategy Operations Planning Research Analytics Campaign Tracking Automation Reporting Cross-functional Ops Stakeholder Comms

Academic

Education

Graduated Dec 2024

Northeastern University

D'Amore-McKim School
of Business

M.S. Business Analytics

Graduated Jul 2023

University College London

School of Management

B.S. Management Science

Connect

Let's Talk Growth

Open to roles in growth analytics, marketplace operations, and data-driven strategy. If you're building a team that moves fast on data, I'd like to talk.

Connect on LinkedIn

SIGNAL SUMMARY

Current Role Amazon · Growth Analyst

Location New York, NY

Education M.S. Business Analytics

Core Stack SQL · Power BI · Python

Status Open to Opportunities

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Keyin (Kloye)Liang