Ran XU — Product Manager

Product Manager · UX Researcher · Data Strategist

Ran XU

Translating human behavior into product decisions — from crypto exchange marketplaces to global social media platforms, I bridge research and execution to build experiences that convert.

Conversion Lift

Support Reduction

Years Experience

View Experience Get In Touch

Research Toolkit

Qualitative Research Usability Testing Survey Design A/B Testing BI Integration P2P Marketplace

Career Path

KuCoin 2023–Present

TikTok 2020–2023

Kwai Technology 2019–2020

SCROLL

About

From Human Behavior
to Product Impact

With a foundation in Psychology of Mental Health from the University of Edinburgh and a career spanning Kwai, TikTok, and KuCoin, I've developed a rare ability to decode user behavior and translate it into measurable product outcomes.

"Every data point is a human decision waiting to be understood."

My journey from User Researcher to Product Manager reflects a deliberate arc — accumulating deep empathy for users, then channeling it into end-to-end product ownership. I've led research across multiple countries, championed enterprise survey infrastructure, and most recently drove a 40% conversion uplift on a crypto P2P marketplace.

I believe the best products are built at the intersection of rigorous data and genuine human understanding — and that's precisely where I operate.

Impact Metrics

Visit-to-Order Conversion (KuCoin P2P) +40%

Support Inquiry Reduction -38%

Years in Research & PM 5+

Domain Expertise

🔬

UX Research

Qual & Quant Methods

📊

Data Analysis

SQL, SPSS, BI Tools

🚀

Product Management

End-to-End Ownership

🌍

Global Projects

Multi-Country Research

Industries

Crypto & Web3 Short-Form Video Social Media Podcasting FinTech

Experience

Career Journey

Product Manager

KuCoin — Crypto Exchange

08/2024 — Present

Led end-to-end optimization of the peer-to-peer marketplace product for fiat deposit and withdrawal, achieving a 40% increase in visit-to-order conversion and reducing support inquiries by 38%. Owned the full product lifecycle from discovery through delivery.

P2P Marketplace Fiat On/Off Ramp Conversion Optimization CX Reduction

User Experience Researcher

KuCoin — Web3 Crypto Exchange

05/2023 — 08/2024

Championed the procurement of the company's first questionnaire survey system for global business needs, integrating it with internal messaging and BI systems. Established research infrastructure that scaled across product teams.

Survey Systems BI Integration Research Infrastructure Web3

Senior User Researcher

TikTok

11/2020 — 05/2023

Initiated Zero-to-One product development for the podcast business, overseeing multi-country research projects and establishing methodological standards. Mentored junior researchers and built cross-functional research partnerships with product and design teams.

Zero-to-One Product Podcast Business Multi-Country Research Team Mentoring

User Researcher

Kwai Technology Company

09/2019 — 11/2020

Directed user research initiatives to enhance product experience and reduce churn. Conducted usability tests and surveys, generating actionable insights that informed product roadmap decisions for the short-form video platform.

Usability Testing Churn Reduction Short-Form Video Survey Design

Skills

What I Work With

A blend of research methodology, analytical tools, and product management frameworks.

Core Competencies

Product Management Data-Driven Decision Making UX Research SQL

Tools & Software

Figma Jira SPSS Microsoft Excel Microsoft PowerPoint

Research Methods

🎤

In-Depth Interviews

📋

Survey Design

🖥️

Usability Testing

🔢

Quantitative Analysis

Education

Academic Background

MSc

Psychology of Mental Health

University of Edinburgh

Master of Science

09/2018 — 08/2019

English Linguistics and Literature

Nanjing University

Bachelor of Arts

09/2014 — 06/2018

Psychology

Regent's University London

Study Abroad Programme

09/2016 — 12/2016

ACADEMIC INSIGHT

A psychology background from Edinburgh provides the theoretical foundation for understanding cognitive biases, behavioral patterns, and decision-making frameworks — all of which directly inform how I design research studies and interpret user data. This academic lens distinguishes my approach from purely data-driven analysis.

Contact

Let's Build
Something Together

Whether you're looking for a product manager who can bridge research and execution, or a researcher who understands the full product lifecycle — I'd love to connect and explore how we can collaborate.

📍

Available for Opportunities

Product Management · UX Research · Strategy

🌐

Global Experience

UK, China, International Markets

🎯

Sectors of Interest

FinTech, Consumer Tech, Web3, Content Platforms

Send a Message

Made with Resume2Web